sam's story

Sam was born into a traditional Italian family in a small town in Northern California. Strong family relationships and a 'small town' mindset were values instilled in him as a youngster. After graduating from Fresno State, Sam ventured in a tiny 'hole' in the wall pet shop to buy treats for his pups.

He overheard the gentlemen behind the counter talking about selling their shop and moving to Palm Springs. Without a beat, Sam walked up to the owners and said, "I'll buy it!" It didn't take long for Sam to realize that caring for pets with an old fashioned, small town mindset brought to the big city was that "something" that was missing in his life.

For more than 20 years, Sam's passion for pets, strong relationships with his customers, and "family unity" among his staff have been the cornerstone of his success. He takes his responsibility very seriously, and loves every pet as if they were his own. Because he has such a wonderful connection with animals, customers feel confortable leaving their beloved family members with him. As word of mouth spread, Sam developed a loyal following in the Studio City community and has spread to other communities surrounding the Hollywood Hills.

As the business moves forward into the new millennium, Sam believes future success will rely on us being better guardians of our natural resources. For this reason, he is determined for Sam's Green Paw to make its mark on this beautiful planet of ours, one paw print at a time!